Bilbi Organics Product Design

Brief: Develop two baby skincare concepts for five products, including a point-of-sale (POS) display and a gifting package, suitable for presentation to Woolworths and Baby Bunting.

Approach: Conducted product research, crafted branding, created illustrations, established a colour palette for both concepts, created mock-ups and conducted packaging trials for client presentation. Following the initial round of feedback, the client requested editing of the second concept and modification of the colour palette.

Challenge: With only two days to develop the entire range, including POS and gifting, it was necessary to adhere to a highly stringent timeline.

Outcome: Concept 1 was selected, and successful packaging was developed, effectively differentiating the products from competitors in the market.