MyHouse 2025 Winter Campaign

Brief: Develop a brand identity and campaign idea for the MyHouse winter 2025 range called Cosy.

Approach: Conducted an in-depth campaign moodboard with two separate looks. Developed two concepts so buyers and product planners could pick which they prefer. Designed POS for each concept. Once a concept was picked, sent photo/ brief to photography studio. 

Challenge: Securing consensus among buyers and product planners regarding a brand concept. It was very split between the two concepts. 

Outcome: A successful winter cosy campaign was developed. 

Concept 1

Moodboard - Indoors, Soft lighting, Cuddle

Concept 2

Moodboard - Outdoors, Campaign, Nature

cosy pos-01.png
cosy-camping-01.png

POS Concepts

Concept 1 - Door Talker
Concept 2 - Door Talker
Concept 1 - Banner
Concept 2 - Banner

Campaign Shots

IMG_6301.jpg
IMG_6302.jpg
IMG_6303.jpg
IMG_6304.jpg
IMG_6305.jpg
IMG_6306.jpg
IMG_6307.jpg
IMG_6308.jpg
IMG_6309.jpg
Previous

MyHouse 2025 Gifting Campaign
Next

Nobody's Nobody Brand Design