Alex Liddy Haven

Alex Liddy Haven is the 2025 Mother’s Day range. The styles bellow are branding and packaging concepts I presented to Global Retail Brands product designing and buying teams. I wanted to present multiple brand ideas so the product designers and buyers could pick their favourite branding. The range will have over 40 products including hair wraps, candles, diffusers, gardening and cooking products. The first style had a drawn texture, the second had wavey lines and the 3rd was more minimal with serif font. They chose style 2 with the wavey lines but liked the style 1 logo.