Alex Liddy Haven
Alex Liddy Haven was the 2025 gifting range. I presented to Global Retail Brands’ product designing and buying teams several branding and packaging concepts. I wanted to present multiple ideas so that the product designers and buyers could choose their favourites. The range will include over 40 products, such as hair wraps, candles, diffusers, gardening, and cooking products.
The first style featured a drawn texture, the second had wavey lines, and the third was more minimalist with a serif font. The team chose style 2 with the wavey lines but liked the logo of style 1.
Below are the final products within the Haven Range.
The wavey style from concept 2 was continued throughout the packaging.
